Questions About Capability Statements? Start Here.
Find straightforward answers about capability statement design, content, government contracting information, one-page and multi-page documents, redesigns, updates and the design process.
What Do You Want to Know?
Jump directly to some of the questions prospective clients ask most often.
Getting Started
What is a capability statement?
A capability statement is a concise professional business document used to communicate a company's qualifications, core services, differentiators, relevant experience, certifications and company information.
Who typically uses capability statements?
Capability statements are commonly used by government contractors, subcontractors, suppliers and businesses that want a concise professional document summarizing their qualifications and services.
Do I need to be a government contractor to use one?
No. Although capability statements are widely associated with government contracting, businesses can also use them as concise professional qualification documents when presenting services and experience to prospective partners or clients.
Can you help if this is my first capability statement?
Yes. You can provide the company information and materials you currently have available. We can then organize those materials into a professional visual presentation.
Content & Information
What should a capability statement include?
Common sections include a company overview, core competencies, differentiators, relevant past performance, certifications, company data, NAICS or PSC codes when applicable, and appropriate business contact information.
What are core competencies?
Core competencies describe the primary services, capabilities or areas of expertise your company provides. They should make it easy for a reader to understand what your business does.
What are differentiators?
Differentiators highlight qualities that distinguish your business, such as specialized expertise, experience, capabilities, processes, certifications or other relevant advantages.
What can be included as past performance?
Relevant completed projects, clients, contracts or other appropriate experience may be presented as past performance. The specific information included should accurately reflect your company's actual experience.
Should I include every service my business offers?
Not necessarily. A capability statement should remain clear and easy to review. The most relevant services and qualifications generally deserve the strongest emphasis.
Can certifications be displayed prominently?
Yes. Relevant business certifications and socioeconomic designations can be incorporated into the visual hierarchy when appropriate to the company and intended audience.
Design & Layout
Does a capability statement have to be one page?
No. One-page capability statements are common because they are concise and easy to review, but a multi-page format may be appropriate when a company has extensive qualifications, services, projects or other important information.
Do you create multi-page capability statements?
Yes. Multi-page capability statement designs can provide additional room for expanded services, past performance, certifications, projects or detailed company information.
Do all of your capability statements use the same template?
No. The visual direction is developed around the individual company's branding, information and industry rather than using one identical appearance for every project.
Can my company colors and logo be incorporated?
Yes. Existing branding can be incorporated into the design to help create a cohesive professional presentation.
What if my current branding is outdated?
If the company needs stronger visual branding, additional graphic design or logo design can be discussed before or alongside the capability statement project.
Why does professional layout matter?
Capability statements often contain substantial information in limited space. Strong hierarchy, typography, spacing and organization help make that information easier to scan and understand.
Government Contracting Information
What government contracting information can be included?
Depending on the company, the document may include relevant NAICS codes, PSC codes, UEI information, CAGE information, certifications and other appropriate company data supplied by the client.
What are NAICS codes?
NAICS codes classify business activities by industry. Applicable codes supplied for your company can be organized into the capability statement for convenient reference.
What is a CAGE code?
A CAGE code is a government-assigned identifier used in federal procurement and related systems. If applicable to your company, it can be included within the company-data portion of the capability statement.
What is a UEI?
UEI stands for Unique Entity Identifier. Businesses that have an applicable UEI may include that identifier among their company information.
Do you obtain NAICS codes, CAGE codes or UEI numbers for clients?
Our primary service is professional capability statement design and visual organization. Clients should provide accurate company identifiers and contracting information applicable to their organization.
Does having a capability statement guarantee government contracts?
No. A professionally designed capability statement can help present a company's qualifications clearly, but it does not guarantee contract awards, procurement opportunities or business results.
Professional Design Is Different From Procurement Consulting.
CapabilitiesStatements.com specializes in the professional design, organization and presentation of capability statements. Your business remains responsible for the accuracy of company, certification and contracting information supplied for inclusion.
We do not promise government awards, guarantee contracting success or represent that professional graphic design replaces registration, procurement, legal or contracting guidance.
Process & Project Questions
What do you need from me to begin?
Useful materials can include your logo, company overview, core competencies, differentiators, relevant past performance, certifications, applicable codes and company contact information.
Do I need everything perfectly organized before contacting you?
No. You can begin by sending the information and materials you currently have. One of the purposes of professional design is to organize that information into a clearer visual presentation.
Can the entire project be completed remotely?
Yes. Capability statement design projects can be handled remotely, allowing us to work with businesses throughout the United States.
Will I get to review the design?
Yes. The project process includes review of the capability statement so applicable corrections and requested adjustments can be addressed before the final files are completed.
Can I send an existing capability statement as a starting point?
Yes. An existing capability statement can be useful as a reference for company information even when the document itself needs a complete redesign.
Can I send examples of styles I like?
Yes. Examples can help communicate your preferences, although the finished capability statement should still be designed around your own company branding and information.
Redesigns & Updates
Can you redesign my existing capability statement?
Yes. Existing capability statements can be redesigned to improve organization, typography, spacing, branding, visual hierarchy and overall professional presentation.
Can you update an old capability statement without starting over?
Depending on the project, updates may be possible when only selected information has changed. If the original document is significantly outdated or poorly organized, a redesign may provide a stronger result.
Can I update my capability statement when my company grows?
Yes. Capability statements can be updated as services, certifications, experience, contact information or other company details change.
What if my contact information changes later?
Contact information and other business details can be updated in an existing capability statement when the source material and project format allow for revisions.
Can you turn a one-page statement into multiple pages?
Yes. If your company has outgrown a single-page presentation, the information can potentially be reorganized into an expanded multi-page capability statement.
Can you make an older design look more modern?
Yes. A redesign can modernize typography, spacing, organization, imagery and overall visual presentation while incorporating your current business information and branding.
Tell Us About Your Capability Statement Project.
If your question isn't covered above, send us a message. Tell us whether you need a new capability statement, redesign, update or expanded presentation.
Ready to Turn Your Information Into a Professional Capability Statement?
Custom capability statement design for businesses and government contractors throughout the United States.